collection
THE ASK
Develop a contemporary brand, an eight-look collection, and a marketing plan.
mY PROCESS
Brand + COllection Curation
After visiting New York City and the Crescala Collective, my team and I drew inspiration from the clothing and visuals we saw. We created a mood board and identified key themes, leading us to develop our brand, Flourish, a celebration of nature and free-spirited women. For our debut collection, In Bloom, we translated the intricate beauty of florals into sophisticated, everyday pieces for the modern working woman, blending elegance with functionality.
Budget + Marketing curation
Once we finalized Flourish and our eight-look collection, we shifted focus to developing a strategic marketing plan. With a budget of one million dollars, we allocated 54% to enhancing the in-store experience and partnerships, and 45% to e-commerce and online promotion. We used this budget to create meaningful collaborations with local florists, establish a store at Saks Fifth Avenue, host a tea party-inspired collection unveiling, and more. Each initiative was designed to deepen our connection with customers and elevate the brand experience.
SKills Utilized
Visual Curation
Public Speaking
CLO 3D
Team Collaboration
THE OUTCOME
A 20-minute, 33-slide presentation that showcased all aspects of the Flourish brand and “In Bloom” Collection. This includes the target market, the inspiration behind the brand, a store layout, collaborations, and more!
