Nintendo Brand Audit
The Ask
Conduct a market analysis of the video game industry and a brand audit of a major brand in the video game industry.
My Process
Research + writing
Before drafting the essay, my team and I conducted extensive research into the video game industry. This included an in-depth examination of Nintendo’s history, brand strategy, product portfolio, and other relevant factors. Once we had established a solid knowledge base, we began the writing process. To ensure cohesion, we worked meticulously to align our writing styles, creating a unified and consistent tone throughout the essay.
skills
Utilized
Research
Industry Knowledge
Teamwork
The outcome
A 23-page written essay encompassing all aspects of the video game industry, the history of Nintendo, Nintendo’s marketing strategies, how Nintendo stacks up to other competitors and more.